Scope 

Enhance creative and brand management through the development of a Seasonal Moments program. Establish a structured approach guiding the conceptualisation and delivery of assets for various business streams and sub-brands.

Challenges

Navigating the complexities of aligning various business streams, each with its unique characteristics, across different sectors. Alongside harmonising these differences and creating flexibility for the program to be localised globally.

Benefits

The tiered structure offered the ability for global franchises o tailor the programme to their local requirements. The RACI matrix and timeline provided clarity and guidance, enhancing the ability to deliver impactful assets and fostering a cohesive, efficient creative process in a fast paced environment.

Skills

Strategic thinking, program development, project management and collaboration with stakeholders