Scope

Implemented a new workflow and traffic management system for the in-house agency, aiming to simplify processes and enhance visibility in Creative Operations. Collaborated with stakeholders during the scoping phase to understand unique needs and tailor the system accordingly.

Challenges

Transitioning from manual briefing to automated workflows during a time of high growth required strong stakeholder management skills, clear communication through the project and careful change management 

Benefits The shift to automated workflows streamlined creative processes and simplified the project lifecycle from briefing to proofing through to delivery.
Enhanced internal visibility of resource allocation, tracking project types and briefs from international marketing teams enabling more effective resource allocation.

Improved annual planning and creative studio SLAs through insights capture through the use of the system.

Skills

Needs definition, process design, workflow management, traffic management, project management, stakeholder management, change management